Farley's & Sathers merged with Ferrara Pan during 2012, forming the Ferrara Candy Company, which became a wholly owned subsidiary of Ferrero during 2017.Ī new variety was introduced, Fruit Stripes Gummy Candy, in 2022. Farley's & Sathers Candy Company acquired the Fruit Stripe brand name during 2003 from The Hershey Company. The "Five Flavor Gum" was invented by James Parker and vended first in 1969 by the Beech-Nut company. The individual pieces of gum have stripes marked on them, and it is packaged in zebra-striped wrappers, which also act as temporary tattoos. Nothing about this stunt makes sense to me.Brand of chewing gum All five Fruit Stripe gum flavorsįruit Stripe is an artificially and naturally flavored fruit chewing gum. I can’t foresee this being embraced by the tattoo community because it reeks of phoniness. I dig the whole West Coast nautical throwback style, but tattoos are supposed to be unique expressions of individualism. Don’t get me wrong, the designs, themselves, are cool. I would personally be embarrassed to have a stranger recognize my dragon or dice tattoo as a piece of corporate branding. Actually, we were thinking Hello Kitty.” I can tell you with certainty that this is not a good strategy, because it yields tattoos that bearers would rather die from than live to regret. Great, now, we’re going to buy you a tattoo.
Sailor Jerry’s marketers are apparently working off the classic spring break model of “Here, dude, drink this spiced rum. The catch the tattoos had to be one of the trademark designs offered by Sailor Jerry Rum, who footed the bill, according to AdWeek. Just this past week, in New York, Chicago, Fort Lauderdale, and here, in New Orleans, Sailor Jerry Rum gave away 101 tattoos, yes, REAL tattoos to commemorate the 101 st birthday of late artist Norman “Sailor Jerry” Collins. Maybe you can’t realistically ask people to ink your branding onto their skin, right? The gimmick may be just an end in itself for strengthening a brand identity. Even if this is the case, it is hard to chalk it up as a waste. It occurred to me that the tat may be too much of a joke on itself to ever see the warm embrace of a wet washcloth. The tattoo, itself, however, was an illustration of toenail clippers. A fresher idea than another damn bumper sticker, the temporary tattoo is intriguing. I was shocked to discover a high quality temporary tattoo folded in with my packing slip.Ī Michigan based outdoor and adventure sports outfitter for whom quirkiness and ironic humor is a central brand characteristic, Moosejaw, is one of few companies for whom this ploy could work. I assumed that the temporary tattoo-marketing craze died with the DEA ban on Zebra Stripe, and my assumption held until I recently opened a package from. All in all, the tattoos were probably not a good branding and marketing strategy for already controversial Zebra Stripe Gum. The end result was Hollywood-quality fake bruises that made a lot of the first grade class look like they belonged under the care of Child Protective Services. They were difficult to administer, and invariably produced a great deal of smearing and running of colors.
Zebra gum with tattoos free#
They came free in every pack and they were a guaranteed mess.
It was what she always found me doing at the end of the bubblegum road.
What my mom hated wasn’t nearly as much cleaning up a connect-the-dots of bubblegum on walls. This tendency towards heavy use, combined with my cavalier youthful attitude towards gum disposal, inevitably resulted in a sticky breadcrumb trail leading back to my Zebra Stripe den. The user craves another and yet another piece, until all 17 sticks have been fervently gnashed.
Zebra gum with tattoos crack#
Best characterized as the crack cocaine of the bubblegum world, its intense flavor lasts a mere 15 seconds before disappearing completely. My mom always hated Zebra Stripe Gum when I was a kid.
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